4 Steps to Setting Up Customer Service Programs for Long Term Success
The last several months have taught businesses that the current environment of remote work isn’t going away any time soon. While the initial move was swift and left a lot of companies to fix...
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Influencer Marketing: Elevating Brand Reach through the Right Partnerships
In today’s marketplace, it’s critical for brands to understand the value of leveraging social media influencers in support of their products or services. Social platforms like TikTok, Instagram,...
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How Companies Can Take Full Advantage of Checkout-Free and Remote Order Entry...
Many retailers have increased their adoption of contactless checkout in an effort to follow social distancing guidelines, especially in sports stadiums across the United States. Joe Scioscia, vice...
View ArticleChallenges and Solutions in Retail Customer Analytics
In today’s data-driven retail environment, customer analytics is the linchpin for decision-making, strategy formulation, and customer engagement. By providing insights into purchasing behaviors,...
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Maintaining Compliance with International ‘Do Not Contact’ Regulations...
There are several compliance laws and regulations at the state and federal level that many businesses could be violating without knowing it. Issues surrounding Do Not Call, Do Not Email, Do Not Text...
View ArticleThe Loyalty Iceberg Part 2: Understand Me
Part 2: Understand Me In our second installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, Clutch turns to the second element of customer expectations:...
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Why Marketers are Victims of Inflated App Reviews
For brands, it’s a good time to have a mobile app. In Q3 this year alone, consumers spent $28 billion on apps and clocked more than 180 billion hours using apps each month in July, August, and...
View ArticleHow to Measure Against Your Competition
It is important to understand consumers and how to assess one’s position relative to competitors, both direct and aspirational. Everyone is facing challenges, and to gain insights brands need to...
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Contact Centers Play an Important Role in Customer Loyalty
The COVID-19 pandemic has dramatically shifted daily routines, forcing business leaders to react quickly to adapt engagement strategies and support for employees and customers. Almost immediately,...
View ArticleThe Loyalty Iceberg Part 3: Embrace Me
Part 3: Embrace Me In the third installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, we discuss ways to Embrace your customers and make them feel...
View ArticleTurn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing
In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. It’s why many of us turn to reviews and recommendations from friends, relatives,...
View ArticleThe Ultimate Holiday Print Guide: Boost Sales and Spread Festive Cheer
The holiday season is upon us, and for businesses and brands, it's the perfect time to capitalize on the festive spirit through effective marketing strategies. While digital marketing has become...
View ArticleUsing Geofencing to Enhance Fashion Loyalty Programs
Did you know that the average American spends 4-6 hours a day on their phone? That's an astounding 2-3 months per year! What does this mean for fashion retailers? Well, it's just another way to...
View ArticleIs Your Generative AI Making Things Up? 4 Ways To Keep It Honest
Generative AI chatbots are helping change the business landscape. But they also have a problem: They frequently present inaccurate information as if it’s correct. Known as “AI hallucinations,” these...
View ArticleThe Impact of Gamification on Loyalty Strategies
Games are fun – and gamification has become a serious loyalty strategy that achieves results beyond fun and games. A key component in many successful customer engagement strategies today, gamification...
View ArticleThe Future of Email Marketing: AI-Powered Content Creation for Retailers
Introduction In today's digital age, where every interaction matters, retail marketers are under constant pressure to deliver content that resonates, engages, and converts. One of the significant...
View ArticleThe 6-Step Checklist for Building Fashion Loyalty
Comarch, in collaboration with The Loyalty People – has developed a 6-Step Checklist for building fashion loyalty. These are proven methods for understanding, engaging, and retaining customers as your...
View ArticleThe Flywheel of Gamification, and why Kobie’s 3-Tiered Framework is the...
Effectively implementing gamification as a strategy for your brand is like putting a giant flywheel in motion. Imagine a big wheel that starts off slowly, but with every push, it gains momentum and...
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The Cookieless Future: Challenges and Opportunities
Cookies are an important part of marketing. They are used to collect information on possible online customer behaviors, from searches, purchase history, the chosen payment methods and other...
View ArticleBeyond the Inbox: Create Customer Loyalty With Direct Mail Marketing
Direct mail continues to prove itself as a powerful tool to cut through the digital noise and establish a more personal connection with customers. Direct Mail marketing can play a pivotal role in...
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